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Privacy Policy

Our Privacy Policy was last updated on 2025-02-04

Introduction

This Privacy Policy explains how we collect, use, and protect your information when you visit this website. We are committed to safeguarding your privacy and ensuring transparency in how your data is handled.

Information We Collect

We may collect the following types of information:

  • Personal data you provide voluntarily
    Such as your name, email address, or other details submitted through forms.
  • Usage data (automatically collected)
    Including IP address, browser type, device information, pages visited, time spent on pages, and referring URLs.
  • Cookies and tracking technologies
    We use cookies and similar technologies to enhance your experience and analyze website performance.

Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors interact with our website.

Google Analytics collects information such as:

  • Pages visited
  • Time spent on the site
  • Interactions and navigation paths
  • General geographic location (based on IP)

Google may use this data to evaluate your use of the website and compile reports on website activity.

We have configured Google Analytics to:

  • Anonymize IP addresses where applicable
  • Avoid collecting personally identifiable information

For more information, please visit:
https://policies.google.com/privacy

Use of Hotjar (or Equivalent Analytics Tools)

We use Hotjar (by Contentsquare) or similar analytics tools to better understand how users interact with our website. These tools help us improve usability, performance, and overall user experience.

Hotjar may collect information such as:

  • Mouse movements and clicks
  • Scroll behavior
  • Pages visited and interactions
  • Device and browser information

This data is processed in a pseudonymized manner and does not identify you personally.

Hotjar uses cookies and other technologies to collect this data.

For more information, please visit:
https://www.hotjar.com/legal/policies/privacy/

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your data based on:

  • Consent (e.g. for analytics cookies)
  • Legitimate interests (e.g. improving website performance and usability)
  • Legal obligations, where applicable

Cookies

We use cookies to:

  • Ensure the website functions properly
  • Analyze traffic and user behavior
  • Improve user experience

You can manage or disable cookies through your browser settings.

Where required by law, we will request your consent before placing non-essential cookies.

You can also update your cookie preferences at any time by clicking “Cookie settings” in the footer.

Data Sharing

We do not sell your personal data.

We may share data with trusted third parties only when necessary, such as:

  • Analytics providers (e.g. Google Analytics, Hotjar/Contentsquare)
  • Hosting and infrastructure providers

All third parties are required to process your data securely and in compliance with applicable laws.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to or restrict processing
  • Withdraw consent at any time
  • Lodge a complaint with a data protection authority

To exercise these rights, please contact us at:
[Insert contact email]

Data Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse.

Third-Party Links

This website may contain links to external websites. We are not responsible for the privacy practices of those websites.

Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Cardinal Sweden AB
Stockholm, Sweden
Email: nicolas@getcardinal.io

© 2025 Cardinal
All rights reserved.
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